In 2008, Mr. Liu Shilin, CEO of Leichten Electric Technology Co., Ltd., as an industry representative, joined a delegation to Germany for study and inspection. During this period, he met Mr. Steffen Herman from Stuttgart.The two craftsmen, both passionate about manufacturing, hit it off immediately and embarked on deep exchanges and cooperation.Steffen Herman comes from a family with a strong tradition in bicycle manufacturing.
Steffen Herman, with his love for bicycles and superb skills, combines cutting-edge technology with classic design to create numerous distinctive bicycle products.With his own resources and experience in the Chinese market, Mr. Liu provided efficient and high-quality OEM services for Steffen Herman. He strictly controlled product quality, ensuring that every bicycle met the quality standards of the original German factory. Meanwhile, Steffen Herman provided valuable technical support and design guidance, helping Liu's enterprise enhance its technological capabilities and product competitiveness. On November 23, 2012, the two parties jointly established Jinhua Feirui Vehicle Co., Ltd. embarking on a new journey together.
Feirui Vehicle (2012)
As their cooperation deepened, facing the bustling commercial atmosphere, Mr. Liu Shilin remained steadfast in his belief: "Starting from research and development, let our bicycle products achieve true iteration." Therefore, he and Steffen Herman decided to use the word "Leichten" as the new brand name for the company's bicycle products and established a new Leichten Electric Technology Co., Ltd.
Leichten Electric Technology (2019)
"Leichten" comes from the German word "Leicht," meaning "lightweight." This inspiration emerged from the in-depth exchanges with Steffen Herman. During their trip to Germany, they not only discussed the future development of the manufacturing industry but also resonated strongly in their hearts.
Steffen Herman often mentioned "Leicht," which was not just a word but also his pursuit of product philosophy. Inspired by this, Mr. Liu decided to incorporate this philosophy into bicycle products." Relax and enjoy the ride " is Liu's interpretation of the bicycle product philosophy. He believes that as a modern means of transportation, bicycles should bring consumers an easy and enjoyable riding experience. Therefore, lightweight and reliable became the unremitting pursuit of Leichten. He led the team to continuously optimize product design, reduce vehicle weight, while ensuring the stability and safety of the vehicles, making riding easier and more comfortable.
