Since its inception in 2012, Leichten has been working on studying market, understanding customers’ requirements, and with scrupulous spirit, strictly controlling products design, technology research and development, quality improvement and other links to build high quality products. Each part and each battery can be responsible for customers’ actual user experience. Exquisite workmanship, ingenuity manufacturing and adherence to high quality is craftsmanship spirit that Leichten team adhere to.
As an internationally favored bicycle brand, every new product Leichten launches can bring an extraordinary experience to many users. And because of that, Leichten has become a top brand with excellent reputation and high quality in many users’ heart. Leichten’s success is largely credited to its sparing no effort in investing in manufacture, research, and development, as well as the perfect combination of technology and hardware that Leichten achieve once gaining insight into market, which makes its products have a better performance in all aspects.
Leichten puts research and development as the core of corporate business, especially focusing on product dimensions of bicycles, such as balance performance, riding range, weight, comfort level, so as to creating the best and most innovative bicycles for customers.User-centered R&D has also become an important feature of Leichten.
Unlike other brands that emphasize application-oriented R&D, Leichten R&D center includes both product development and fundamental research. Fundamental research belongs to the high-end R&D. Although research in the basic stage is the furthest away from products, it’s of decisive significance for the development of new products.
Leichten’s unique R&D pattern fully integrates all aspects from research and development to practical applications. This new pattern enables Leichten’s R&D to closely integrate users and business and also integrate deep insights into market and uses into every link of innovation.
